Video Marketing What is video marketing? Video marketing is the act of using web video to promote your business. These videos can be daily vlogs, web commercials, or any other type of video you put on the internet that promotes your business! Why is video marketing a great tool for business owners? 100 million internet users are watching web video every single day. 46% of these viewers take an action described in the video after viewing it. People enjoy watching videos! They are fun, and easy to consume. With people spending so much time on the internet these days, it is essential to use advertising that they will see!