SEO What is SEO? SEO stands for Search Engine Optimization, and it is a technique used to get your website recognized on search engines and maximize traffic to your site. Search engines use several complicated algorithms to figure out which pages they will display in the results of a search. These algorithms recognize different “ranking factors” when they deliver results to someone searching for something on the web. If you want your business to show up in the search results when someone is searching for the things that you offer, there are many things that your website needs to contain.