Reputation Management If you type your business’s name into Google, you may be surprised at what you find on the front page. Do you have bad reviews? Do you have any reviews at all? When people want to know more about a business, one of the first things that they tend to do is search for it on the web to find reviews from customers. If you have bad reviews about your business displayed on the front page of Google or even no reviews at all, a potential customer is going to look elsewhere for the products and services you offer.