Email Marketing What is email marketing? Email marketing is a way to leverage the power of email to reach your customers and promote your business. One of the best ways to keep in contact with your customers, and keep them up to date on all of your specials and company news is by sending out a newsletter! You can send this newsletter out monthly, or weekly, or at whatever frequency you deem appropriate but the important part is to be consistent! Not only do you need to be consistent with your newsletter, but you need to give your customers a reason to want to receive your newsletters. It has to benefit them in some way for them to want to receive it.